Baronbleu is a creative and innovative fashion concept, built around reminding us to be passionate about one small choice every day. You CAN choose to breathe deeply. If that’s all you can do certain days, then do it from the top of your lungs all the way to the bottom of your belly. The choices are simple yet profound. It can be as simple as to love, create, support the locals, or ride your bike. 
We are transforming something as ordinary as a t-shirt into something with meaning. Therefore, we place gentle reminders that should make everyone’s list onto every garment we create. We are calling for ACTION which leads not only to a well-lived life, but creates a positive attitude and force for productive change. We hold in our hearts an unshakeable commitment to the future of our children and the world.